Creative Direction Case Study
Over the last three years working with the Non-GMO Project under my art direction we have gone through a branding refresh complete with style guide, launched a substantial paid media partnership, increased organic reach through social media, began to produce videos both with outside partners and in-house, launched a quarterly e-zine, and went through a substantial website re-design.
I’ve worked to invigorate B2B relationships and outreach through meaningful marketing partnerships and refreshed business development collateral.
BRAND STYLE GUIDE
BRAND STYLE GUIDE
From color palettes to typography treatments I’ve created brand style guides that become the cornerstone for creative projects across platforms.
During my work with the Non-GMO Project I overhauled two complex websites with over 1,000 page URLs each.
Videos
Working with a team of creatives I have experience story-boarding, art directing, script editing, scouting and collaborating with VO and music talent, and securing paid and organic placements in media.
Quarterly Donor E-zine
Every quarter the Non-GMO Project releases a special publication for those who have supported and championed our mission.
